Telecasting Culture at the Company Event
The What
Every two years, Sun Communities hosts, coordinates, designs, and executes an event to celebrate their culture and inspire their people. They view the event as a key strategic initiative that enables and propels the continued growth and evolution of their entire organization.
The WhY
Sun Communities understands that this event is a unique opportunity to deliver an experience to the thousands of employees who make it all happen; simultaneously and in person. The event is consistently and increasingly emotional and memorable for everyone who works at Sun.
The HOW
For the past 10 years, p3 has been partnering with Sun to develop and produce video content designed to deliver messaging and set the tone throughout the event. The emphasis of this content has consistently and increasingly been focused on the people of Sun. Through the authentic, relatable true stories of real employees, Sun Communities speaks to their people through story. Seeing and hearing these stories together creates the shared emotional experience that has become the standard for Sun’s biennial “Elevate” Conference.
Video Content for Event Promotion
Through the use of past event coverage, we created short pre-event promos for use across multiple social channels and Sun’s Employee Engagement Platform. The content featured Sun employees from all levels of the organization describing the impact the event has had on them.
Video Content For Center Stage
Through the stories of actual Sun employees, we created a series of 8 narrative videos that were integrated into the event experience to play like ‘commercial breaks’ between speakers. These real employee stories featured (and celebrated) culture champions at every level of the company. This video series was designed with the intention to be a consistent ‘tone-setter’ throughout the entirety of the event and to contribute to the shared emotional experience.
We also created a dynamic Countdown Video that kicked off each day of the event. This video leaned into the visual theme and created a sense of excitement and anticipation.
Video Content To Keep It Going
To keep the momentum and the memories alive, a comprehensive but quick-hitting Event Recap Video was digitally delivered to every employee and shared in social channels. Additionally, we created a ‘Behind The Scenes Video’ of the event team at Sun Communities and their Herculean efforts to pull off something epic. These videos serve as a testament to Sun’s legacy of prioritizing their people; featuring the full scope of the event production and the dynamic employee experience.
More About p3:
p3 mediaworks has been developing video content to promote company culture for organizations across multiple industries for over 20 years. If it is time to tell the story of your culture, let’s talk.
Visit p3mediaworks.com
Reach out: info@p3mediaworks.com
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